New media fosters creativity by giving individuals more tools than just a brushes and paint or nuts and bolts to work with, instead they can create more abstract things using technology that haven't been invented before, showing off innovation a completely new way. For example, in the article " Disney Tolerates a Rap Parody of Its Critters. But Why? it shows how individuals can make 2 different things synonymous with each other by matching it to a similar scene or movement with the other comparison, In addition, new media has helped music artists like Chance The Rapper promote music without a record label and other upcoming artists that use SoundCloud or even Itunes to get their music heard by people.